Has the NFL Ever Gotten Off to a Worse Start?
It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon, TMZ...
View ArticleCover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme
The National Football League's problems of the last week are well known. But now social media users—particularly on Twitter—are passing around a Photoshopped version of a Cover Girl ad that's quickly...
View ArticleBrands Sound Off on the NFL's Brutal Episodes [Updated]
UPDATE:Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday. Anheuser-Busch...
View ArticleNike Cuts Adrian Peterson as Brands Continue to Condemn NFL
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son."Nike in...
View ArticleOld Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing
If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps his cool during "4th and...
View ArticleThe NFL Names Dawn Hudson as Its New CMO
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer. "We are looking forward to...
View Article#FreeSimmons Is Trending on Twitter in Support of Suspended ESPN Journalist
Grantland editor in chief Bill Simmons' profanity-laced rant about NFL commissioner Roger Goodell may have placed him in hot water with his company, but the public is showing overwhelming support on...
View ArticleGoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV
Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a...
View ArticleNFL Tops Jeter's Last Game in Twitter TV Ratings
NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was dominated by...
View ArticleMobile NFL Fans Share via Facebook Far More Than Twitter
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday)....
View ArticleKaty Perry to Play Super Bowl Halftime Show
According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in August that...
View ArticleCowboys' Gutsy Win Tops TV Twitter Sports Competition
The Cowboys-Seahawks clash inspired a runaway victory in the TV Twitter sports competition last week giving Fox another reason to be happy with the popularity of its sports programming. The Cowboys...
View ArticleDespite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad...
Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador” for Gap...
View ArticleWhy Terry Bradshaw Doesn't 'Tweet or Twit'
SpecsWho Terry BradshawAge 66Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of FameBase Aubrey, Texas, and Love County, Okla.What’s the first...
View ArticleNFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful...
Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No more"...
View ArticleU.S. Map Shows the Best-Selling NFL Jersey Among Women in Each State
Despite the league's high-profile problems with domestic violence, millions of women nonetheless love the NFL. They make up some 46 percent of NFL fans, and they're a major target for apparel...
View ArticleWhy GoPro's Instagram Strategy Should Catch Apple's Eye
The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. 2. 1. GoPro is...
View ArticleVisa's Innovation Lab Lets Brands Play With Digital Payments
By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible,...
View ArticleEmmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal
Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time. To help promote Comcast...
View Article
More Pages to Explore .....